The Photography Matters symposium in Doncaster was
my first official OCA visit, featuring five speakers from within the OCA.
Content was extremely varied, covering technical, physical and social aspects
of photography and how it has been used over time. The two speakers that
resonated with me the most were Les Monaghan and Dawn Woolley; both speakers
spoke of issues I felt connected to and have made me think differently about
the power photography can have on both the conscious and subconscious mind.
Les Monaghan - Is it fair?
The question asked from Les, using Don McCullin’s
shell shocked soldier as an example. Les has experienced at least one
circumstance in which he chose not to press the shutter mainly due to a feeling
that his creation of the image didn’t feel fair on the people in question.
Les spoke of his latest work, The Desire Project; a
piece in which he asked customers of a local shopping centre, ‘What do you
want?’ Although the question was asked to individual shoppers, as they hang on
the wall side by side, collective themes of health, happiness, acceptance and
community shine through.
Les thought deeply about fairness in the creation
of this series; while viewing the work on the walls of the shopping centre, he
discussed his methods and ,motivations. All shoppers who took part in the
project chose to take part, knowing exactly how and where their images would be
displayed. A lot of time was given to actually think about the question and how
they would like to answer it. Les made sure that whatever answer the shopper
gave, they fully understood that this statement would be on the wall directly
under their feet.
The final selection of over seventy images was
chosen by Les, which could have lead to a biased leaning towards his chosen
sentiments. We were told, however that most of the portraits that didn’t make
it to the wall were very similar to those that did, if anything, there was a
larger sway to those wanting world peace; a sentiment which filled a large
proportion of the series anyway.
To hear Les discuss his work in the Frenchgate
Shopping Centre, while viewing his work and shoppers who could have potentially
been part of the work walked past was the highlight of the day for me. I came
away with a good insight into who Les Monaghan is, what he feels passionate
about and how he uses that passion in his photography.
Dawn Woolley
As Dawn began discussing her work, I got the
feeling that it was going to be a fairly uninspiring piece, wrapped up in very
flowery language. The language remained flowery but I was very wrong about the
content; in fact the only reason I couldn’t wait until the end was to get
outside and discuss it further with other students.
Having teenaged children as well as working in a
secondary school, my world is filled with stories of the micro-celebrity,
although none of that generation see them this way. Having recently created a
video using YouTube clips for a school assembly, it was clear from the
reactions of three hundred fifteen year olds that these people are known to
EVERYONE; well, as long as you’re under twenty.
As Dawn suggested, using Rachel Wong as an example,
the filter we have all developed to enable us to ignore adverts is being
bypassed as advertising gets sneaky. Micro-celebs chat as if they are your best
friend, telling you about the latest lipstick they just bought. This tactic
echoes in my family life as my daughter’s favourite micro-celebs, The Sidemen
chat in their gaming videos about going for a cheeky Nando’s, vlogging their
visits to such places, wearing particular brands which their fans love to
follow; and it’s possible too because they just dropped into the conversation
the shop they bought it from.
Dawn also used the advertising of Dolce and Gabbana to highlight how they use the selfie in their advertising. Models, both male and female are captured in a slightly parodic street scene, performing very cliched activities which younger generations connect with such as taking selfies. Dawn’s analysis of the situation is that the act of the models taking the selfie connects the scene to the viewer’s world. The viewer imagines their own self in the phone screen, wearing the model’s outfits and accessories, living their life. The act of taking selfies is so prevalent now that everyone can connect with this scene, no matter what their lifestyle or hobbies and interests.